PITTSBURGH — Pittsburgh’s public transit has a new name.
The Port Authority of Allegheny County has rebranded itself as Pittsburgh Regional Transit, the agency announced in a Thursday press conference at its Gateway light rail station in downtown Pittsburgh. Along with the new name comes a new logo: the letters PRT in yellow circles.
The Pittsburgh Post-Gazette reports the rebranding is to create uniformity in the transit system’s color scheme and signage. The new name and look had actually been prepared in 2020 under a $544,000 contract for research firm Campos and branding agency Red House Communications, but were shelved by the COVID-19 pandemic and its devastating effect on transit ridership.
Along with the rebranding, the agency is planning training for operators and others two deal with the public to improve customer service, a program to begin with new employees.
“This is more than just a new name and a new look,” Jeffrey W. Letwin, chairman of the agency’s board, said in a press release. “This makes the start of a new era and a new direction for our agency and our region.”
A few buses will initially be wrapped with the new logo and blue-and-yellow color scheme, but mostly, the look will be rolled out gradually to control costs.
The agency has some 2,600 employees, and operates a 26.2-mile, 27-station light rail system with 80 vehicles; a 700-vehicle bus system; and two inclines.
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